Product Updates Newsletter

Mo Money

The Monetizely Pricing Newsletter

Aug 4th, 2025

This is the 2nd issue of "Mo Money", Monetizely's weekly newsletter about all cool things in the world of pricing and monetization.

Note: If you are getting this email it means you have engaged with us previously via course or another medium.

From Our Youtube

Figma's Pre and Post-IPO Pricing Comparison

We analyze Figma on the eve of its IPO. They credit Figma’s meteoric rise to offering a free, browser-based, highly collaborative design tool that bridged the gap between heavyweight desktop products like Adobe and lightweight wireframing apps such as Balsamiq. We review Figma’s 2020 “good, better, best” pricing page, they praise how each tier mapped to clear segments (individuals, professional teams, enterprises) and bundled collaboration and design-system features valued by larger organizations. Fast forward to today, however, and they find the pricing page bloated: eight distinct products are crammed into three seat types (Collab, Dev, Full) across three packaging levels, creating nine price points that confuse buyers, force unwanted upgrades, and risk churn. We close by questioning whether the strategy will stand up six months after the IPO amid AI-driven deflation and rising competition.

Watch the video →

Our #1 Pick In Pricing News

Github Copilot's Pricing Controvery Discussed

In this breakdown I examine GitHub Copilot’s evolving pricing strategy, noting that Copilot now drives an impressive 40 percent of GitHub’s two-billion-dollar annual revenue but has historically been priced far below rival AI coding assistants. GitHub just introduced hard usage limits and four-cent overage fees on “premium requests” for GPT-4.5, Anthropic Opus and other heavyweight models, effectively shifting from an all-you-can-eat offer to a classic three-part tariff.

Watch my analysis →

The Price of Getting on With Robots

Our Pricing Research

We recently did a survey of 200+ US respondents on their willingess to pay for humanoid robots as well as sexual desires when as it related with human-like robot companions. Turns out 46% of people are ready for a robot relationship! $15k was the Van Westendorp Optimal Price Point. With $31k being the price point where robots become too expensive. At the same time, the male price ceiling is $6k higher than that of females. We seem to be entering a synthetic new world.

Our data →

Join Our Upcoming Free Pricing Masterclass

August 06, 2025

Feel like your SaaS or AI product is leaving money on the table? Jump into Monetizely's live 3‑hour Executive Masterclass on Monetizing & Pricing SaaS & AI Products, a 4.6‑rated session led by pricing veterans Ajit Ghuman and Jan Pasternak (28 + years combined experience). In one fast‑paced workshop you'll master Monetizely's 5‑step pricing framework, dissect eight real‑world case studies, tackle a hands‑on exercise, and leave with a LinkedIn‑ready certificate as a "Monetizely Certified SaaS Pricing Specialist."

Complimentary Pricing Audit

Let us show you the money!

Monetizely's free Pricing Strategy Audit gives you a laser‑focused diagnosis in days: Monetizely's experts crunch your actual deal data, discount patterns, segment spreads, geo differences, to expose under‑priced tiers, mis‑targeted segments, and hidden upsell potential. Skip the hunches, click now and see exactly where your pricing can unlock 12‑40% more revenue.

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