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What is Mental Accounting and How Can SaaS Companies Leverage It?
In a recent video titled "Pricing Psychology Ep 1: Mental Accounting" from the Monetizely channel, the concept of mental accounting is explored as a powerful pricing psychology principle
4 min read
How One Email Cost Netflix $16 Billion: The Psychology Behind Their Pricing Disaster
In a recent video titled "The $16 Billion Email That Destroyed Netflix," Akhil Gupta from Monetizely explores what might be the most expensive pricing mistake in business history.
3 min read
How Does Surge Pricing Work? The Psychology Behind Uber's Controversial Pricing Strategy
In a recent video titled "Pricing Psychology Ep 3: Uber's Surge Pricing," pricing expert Ajit Ghuman from the Monetizely channel breaks down the psychological principles behind
3 min read
How Is AI Transforming Software Pricing from a Static Exercise to an Agile Function?
In a recent video titled "The FUTURE of Software Pricing" from the channel "AI, SaaS & Agentic Pricing with Monetizely," Ajit Ghuman, founder of Monetizely, discusses
3 min read
How Do You Make Token-Based Pricing Make Sense to Your Customers?
In a recent YouTube video titled "Your Customers Need This For Credit Based Pricing" from the channel "AI, SaaS & Agentic Pricing with Monetizely," pricing expert
3 min read
How Is Pendo's Pricing Strategy Holding Back Their Growth Potential?
In a recent YouTube video analysis, Guru Lakshmi, Senior Pricing Consultant at Monetizely, examines Pendo's pricing page and strategy through a consultant's lens. The video titled
3 min read
How Can SaaS Executives Make Better Pricing Decisions? This Free Masterclass Has Answers
In a recent video from Monetizely's YouTube channel titled "Free Monthly SaaS Pricing Masterclass," the pricing experts behind Monetizely announced the launch of a complimentary monthly
3 min read
Is Wrike Leaving Money on the Table? A Consultant's Pricing Page Analysis
In a recent video analysis, Guru Lakshmi, a senior pricing consultant at Monetizely, provides an insightful breakdown of Wrike's pricing strategy. Operating in the competitive work management space,
3 min read
How to Use Conjoint Analysis to Optimize Your Product Pricing and Features
In a comprehensive YouTube masterclass titled "Conjoint Analysis Masterclass: Launch your products and features the right way," Akhil from Monetizely breaks down what many consider the gold standard
5 min read
How Can Intentional Pricing 'Mistakes' Actually Boost Your SaaS Revenue?
In a recent video titled "The Fruit Vendor Who Made Millions By 'LOSING' Money," Akhil from Monetizely presents a fascinating case study of behavioral economics in
3 min read
How Is Talkdesk Leaving $45 Million on the Table? A Pricing Strategy Analysis
In a detailed analysis video titled "Why Talkdesk's Pricing Isn't Working," Gurulakshmi, a Senior Pricing Consultant at Monetizely, explains how Talkdesk—a major player
3 min read
How Is Synthesia Leaving Money on the Table with Its Pricing Strategy?
In a recent video analysis, Guru Lakshmi, a Senior Pricing Consultant at MonetizeLy, breaks down Synthesia's pricing strategy using a professional consultant's framework. The video examines
3 min read