Who this course is for:
- Product Managers or Product Marketers launching SaaS, AI features or agents
- Startup Founders struggling with token economics and pricing models
- Pricing Leads navigating the shift from traditional SaaS to AI-based offerings
- Executive wanting to understand monetization strategies
Let us show you where to start by learning how to:
Get organized:
- Learn the world's most effective 5-step framework for pricing design
- Avoid the top 5 pricing mistakes companies and founders make
- Align your pricing strategy with your company's goals
- Get context around a world in transition to AI-native products
Design both SaaS and AI-Native Pricing:
- Package software products taking into account the AI transition
- Select aligned pricing metrics: tokens vs. outcomes vs. tasks vs. agents?
- Learn how to select the right price points for your product
- Understand the complex economics that drive AI products
- Get the toolkit to do basic research in your market (Van Westendorp, Max Diff, Primary Research) and more.
Execute and operationalize:
- Build cross-functional teams
- Create discounting guidelines
- Design effective pricing pages
Key Takeaways
00 - Understand how pricing evolves across company stages, and why what works for your competition will not work for you. Learn how pricing connects to company strategy.
01 - Learn the top packaging structures: Good-Better-Best, Modular, Ala-carte and when to apply each.
02 - Breakthrough the noise of usage-based, user-based, outcome-based pricing. Learn how to select a well aligned pricing metric that helps you scale. No dogma.
03 - Understand how simple quantitative techniques (like Van Westendorp or Max Diff surveys) and in-person research can help you validate new pricing and packaging quickly
04 - Learn the economic, margin, COGS, and financial reporting differences between a traditional SaaS company and an AI-native company, and why their pricing must therefore be very different.
05 - See the forest from the trees. Learn how pricing strategy connects intimately to Cash Flow, NRR, ARR as well as revenue operations systems.
Live Workshop
Learn directly from Ajit Ghuman & Jan Pasternak in a real-time, interactive format.
Free Access
This workshop is completely free as part of our mission to accelerate AI & SaaS monetization.
Certificate of completion
Share your new AI pricing expertise on LinkedIn.
Your Instructors
Ajit Ghuman
Ajit is the author of Price To Scale and a SaaS Monetization veteran. He has advised 50+ AI companies on pricing strategy and helped firms like Twilio and Narvar navigate API and usage-based pricing transformations. Ajit currently focuses on AI pricing models and hosts the Code To Cash podcast.
Jan Pasternak
Pricing leader with 15+ years of experience. Established and scaled pricing organizations at Microsoft, LinkedIn, Zoom, and Citrix. Currently specializing in AI economics, token-based models, and statistical methods for optimizing AI pricing strategies. Passionate about making AI pricing sustainable and scalable.
Join an upcoming cohort
August 2025
FREE (Limited Time)
Dates:
- Tuesday, Aug 19: 9 AM - 12 PM PT
- Thursday, Aug 28: 1 PM - 4 PM ET
Registration Deadline: 48 hours before workshop