In a recent episode of the "Conscious Cashflow" podcast, pricing experts Ajit and his co-host explored the deeper energetic layers that influence business success beyond conventional tactics. The conversation revealed powerful insights about how consciousness, self-belief, and vibrational alignment can dramatically impact entrepreneurial outcomes.
"Between two companies that have good products, they're doing good work, they are maybe trying to monetize, make money, become successful… there is an underlying layer that makes success actually happen," explains Ajit during the discussion. "The technical things like pricing, monetization happen downstream."
The Power of Consciousness in Business Success
The podcast delves into a perspective rarely discussed in business circles: that consciousness, not tactics or strategies, is the primary driver of entrepreneurial success. Ajit suggests that many founders struggle because they operate from a place of limitation rather than possibility.
He uses Adam Neumann, former WeWork CEO, as an example of someone whose consciousness of abundance allowed him to raise enormous sums of money despite market skepticism. This "reality distortion field," as it's sometimes called in founder circles, isn't just charisma—it's a fundamentally different relationship with possibility.
"Founders come to us and like, especially some of the younger founders or junior founders… they will say 'my competitor is doing this so I'm also doing this' - there is a sense of a defeist mindset in how that is said, there is a sense of powerlessness," Ajit observes.
Breaking Free from the Hard Work Dogma
One of the most limiting beliefs entrepreneurs face is the idea that success requires excessive hard work and struggle. The podcast challenges this notion directly, suggesting that this belief itself creates the experience of struggle.
"One of the stories is hard work, that unless you work hard, success will not come," Ajit explains. "The story of 'it's going to take hard work' is literally for me feels like there is a 200 kg Japanese wrestler on my back."
This metaphor powerfully illustrates how limiting beliefs literally weigh us down. The hosts suggest that these beliefs aren't inherent truths but rather stories we've inherited from society, parents, and our own past experiences.
Self-Blame vs. Limiting Beliefs
The co-host shares his personal struggle with self-blame after failures: "Whenever I faced any sort of failure… I have always defaulted to loop of self-criticism… as to 'I must not have done the hard work or the right work that was required for success.'"
This reflection resonates with many entrepreneurs who automatically assume lack of effort when outcomes don't match expectations. The discussion reveals that identifying these patterns is the first step toward releasing them.
"Nine out of 10 times I realize I had done in terms of work, hard work, the best or the most that I could have. And yet this default behavior of going to 'I did not do the right work' or 'I did not work hard' — it is really damaging," he continues.
Practical Approaches to Shifting Business Consciousness
Rather than offering quick fixes, the podcast emphasizes understanding the fundamental nature of reality and our place in it. Ajit suggests two key understandings are necessary before tactical approaches can work:
- Recognize your true nature: "We are at our core just pure consciousness and we are not the mind, we are not the body."
- Understand how reality works: "The nature of reality works based on vibrational correspondence or conscious matching… It does not work on Newtonian mechanics that 'I will do so much work and then I will go so much distance.'"
When discussing practical steps, Ajit recommends working with belief incrementally rather than making unrealistic leaps. For example, if a business currently generates $1 million in revenue, believing in $2 million might create internal misalignment if it feels unbelievable. Starting with $1.5 million might be more accessible.
"You have resistance to going to 2 million and you have resistance to falling to 200K," Ajit notes. "So it is easier for you to start brainwashing yourself now into 1.5 million."
Beyond Monetary Goals
Interestingly, the conversation suggests that focusing directly on monetary outcomes might not be the most effective approach. Ajit shares his own practice:
"When we did manifestation for our own company, we started with money. But I was not very happy when we did it because I don't find it easy to believe that from zero, I'll go to 2 million immediately. What I feel easy to believe is we will be the number one in our category sooner or later because I have all the skill set for it."
This qualitative rather than quantitative focus allows for greater alignment between consciousness and outcomes. The monetary results follow naturally from becoming the best in your category, rather than forcing themselves through struggle.
Identifying Limiting Beliefs
For those wanting to apply these principles, the podcast recommends starting with self-examination: "It is more about making a list of limiting beliefs… evaluating yourself in different circumstances where failure happened, success didn't happen, or your beliefs about your current project."
The hosts warn about external influences that may reinforce limitation: "Start with the understanding that everybody is indoctrinated to hold you back."
Conclusion
The "Conscious Cashflow" episode offers a perspective on business success that challenges conventional wisdom. By prioritizing consciousness over tactics, belief over action, and inner alignment over external effort, entrepreneurs may discover pathways to success that feel more natural and require less struggle.
As the co-host reflects at the end: "This has been very helpful to me also… Specifically the example of the 1 million to 2 million, that was a legitimate hurdle that I have felt many times."
For SaaS executives and founders seeking fresh approaches to business growth, this consciousness-first perspective offers an intriguing alternative to the grind-focused narratives that dominate business discourse.